Rescued is a circular economy, impact business with a profitable, sustainable and delicious solution for food that is otherwise being wasted. We're taking real action to tackle the food crisis. Driven by purpose and innovation, making really good food for people and our planet to thrive.

Fruit, vegetables, spent grains, spent juniper berries and more are rescued and reimagined to be come new hero ingredients.

Upcycled food is the easy way for anyone to prevent otherwise wasted food via the products they buy. We want to give people the ability to participate in the solution every time they buy from us. Vote with your dollars. Make the swap.

More celebrating!

Achieving Upcycled Food certification for Rescued Bread Flour is a major milestone and dream since day one.

Find out more about Upcycled Food

Celebrating!

So proud and thankful for our visionary customers, collaborators, suppliers and supporters that power us to make a positive impact to the environment and economy every day!

Congratulations to all the entrants, finalists, winners and future collaborators.

Thank you to everyone that makes these awards possible.

READ MORE
  • Wholesale

  • Catering

  • Retail

1 of 3

End Food Waste Australia

The Australian Food Waste Challenge, from Rocket Seeder and supported by End Food Waste Australia, was looking for the best innovators solving the most pressing food waste problems.

Winning the Food Rescue category was especially meaningful and we can't wait to get started!

Congratulations to all the other category winners and future collaborators.

read more

Collaborations and doing good are our thing. Growers, manufacturers, retailers, and charitable food redistributors now have a sustainable solution for surplus food.

Hot off the tortilla press! The world's first upcycled tortilla wrap (as far as we know!)

Ay, Caramba! These truly remarkable, world-first, upcycled wraps, show what's possible when like-minded, change-making trailblazers get together.

We teamed up to make a little switcheroo—trading in boring old flour for Rescued Bread Flour. How deliciously innovative!

Thank you Arturo and the Remarkable tortilla team for sharing our passion and vision to make a difference.

BUY NOW AND MAKE AN IMPACT
1 of 4

Our circular journey for food continues

Rescued is thrilled to have five products through to the production phase of the Ellen MacArthur Foundation Big Food Redesign Challenge.

We're proving food can be designed for nature to thrive.

Read all about it

Food Rescuers

Our bold and achievable goal is to lead New Zealand businesses to a zero-food-waste-to-landfill future.

We're collaborating with growers, manufacturers, producers, retailers and food rescue redistributors to help solve food waste challenges by using our passion, expertise, shared values and innovation to move from waste to taste.

Diane, Royce, Emily, Sara, Shayde. The team is growing the next photo will have Linda, Maiko, Po Lam, Blythe, Helena and Yuanyuan.💚

HUNGRY TO KNOW MORE?

Food Rescue Kitchen

NaomiToilalo from Whanauakai makes bread from Rescued Breadcrumbs with herbs and Chantelle Nicholson creates a plant-based mouth-watering menu featuring a baking mix especially designed by our very own Rescued Royce.

WATCH THREE ON DEMAND
  • WINNER 👏🍾 Business Innovation October 2024

    Congratulations to all the entrants, finalists and winners!

  • WINNER 👏🍾 End Food Waste Australia July 2024

    Food rescue category winner.

  • Ellen MacArthur Foundation Big Food Redesign Challenge - January 2024

    We're redesigning food for nature to thrive!

  • Future FoodTech 28 & 29 September 2023.

    Featured start-up!

  • FINALIST 2023 Business Innovation.

    Congratulations to all the winners.

  • FINALIST 2023 Excellence in Sustainability.

    Congratulations to the inspirational winners.

  • Nominated 2023

    An honour to be nominated! Congratulations to the winners.

  • FINALIST 2022 Business Innovation

    Congratulations to the winners and thank you to the organisers and sponsors.

  • FINALIST 2022 Lemon + gin botanicals cupcakes

    Congratulations to the winners and thank you to the organisers and sponsors.

1 of 9
  • The Post

    The Small Business Project: Rescued Kitchen - making money from recycled food.

  • Radio New Zealand

    'Rescued' food start up on their way to the UK.

  • 1News

    Upcycled bread and wonky carrots: Tackling NZ's food waste problem

  • Supermarket News

    Answering Nz’s Food Crisis

  • Rural News

    Fonterra working on reducing food waste.

  • Stop Press

    Food waste start-up wins Brand For Good competition.

  • Stuff

    Countdown's old bread turned into cake mix.

  • Claudelands

    Our muffins are made from special stuff!

  • Business Scoop

    Addressing Food Security Through Innovation.

  • The Feed

    A start-up with the answer to NZ’s food waste crisis receives significant boost to their cause.

  • NZ Hot House

    Tomatoes have been rescued!

  • Stuff

    Countdown's old bread turned into cake mix.

  • apples

    From rejection to perfection. Rescued Apple Crumble Ruffins.

  • bananas

    The more bruised, battered and brown the better! Rescued Chocolate Banana Crumble Ruffins.

  • bread

    One of the world's most wasted products and our secret ingredient.

    Rescued Bread Flour replaces traditional flour as a new ingredient.

    Bread packaging is also recycled #zerowaste.

  • capsicum

    Flash roasted and frozen for a future of endless possibilities. Fun fact... one capsicum has enough vitamin C to meet the daily needs of 10 people.

  • carrots

    A rescued carrot tastes exactly the same as any other carrot. Grated and made into a Rescued Carrot Ruffins with organic spent vanilla and mixed spice.

  • herbs

    No need to import dried herbs when we can make our own and give back to the growers.

  • lemons

    A premium ingredient in our lemon + gin botanicals baking mixes and cakes. Processed into a powder skin, pips and all.

  • peaches

    696kg now feature on top of our ginger + peach cakes, in jams, chutneys, sauces, dired pieces and more.

  • tomatoes

    Separated out to become green tomato chutney or ready for anything tomato meal base. We even rescue the tomato water from processing to make a magical molasses.

  • Woolworths

    Rescuring surplus, fruit and vegetables and bread we're creating a whole new category of upcycled food,

    Baking mixes and breadcrumbs available at Countdown Ponsonby, Mt Eden, St Johns and Manukau City Mall. New stores coming soon.

  • Good George

    Flavour bomb gin botanicals are rescued and blended with rescued bread flour and rescued lemons to create a taste explosion.

    Watch this space to see what we rescue next.

  • Heirloomacy

    Surplus heirloom tomatoes are given a new and long life happy life becoming a tasty vegan treat, a kasundi chutney that will transport you straight to India and a fabulous filling for rescued muffins.

  • NZ Hothouse

    We've got tomatoes every which way. Pulp, puree, paste, and we've even rescued the tomato waster to create new products.

1 of 4